Joris Beerda brings enterprise gamification and the Octalysis Framework to stages, boardrooms, and leadership offsites. Practical motivation science for teams that need revenue, retention, and engagement to move.
Joris Beerda is CEO of The Octalysis Group and the world's leading practitioner of Octalysis. Endorsed by Yu-kai Chou as the #1 Octalysis gamification designer, he designs engagement systems for Fortune 500 companies, governments, and high-growth startups.
A former diplomat who applied behavioral science in conflict zones, Joris now helps audiences see why most gamification stalls at badges, and how the eight Core Drives of human motivation can shift conversion, loyalty, learning, and habit formation at scale. His work has reached 170+ enterprise clients across 30 countries and impacted 1.5 billion users.
Why points and leaderboards fail, and how Octalysis-driven design ties motivation to revenue, retention, adherence, and daily active usage.
A practical tour of Yu-kai Chou's framework, from Epic Meaning to Scarcity, with examples of how each Core Drive shows up in products people actually use.
Scarcity, urgency, and social influence as architecture, not gimmicks. Lessons from conversion work at global scale for digital marketplaces.
How to turn transactional rewards into daily habits. Designing loyalty ecosystems that reward behavior, exploration, and empowerment, not only spend.
Applying Core Drives to sales enablement, technical learning platforms, and patient adherence. How narrative, social relatedness, and progression trees shift real outcomes.
Named stages below are drawn from content already on this site. Client organizations are listed as selected audiences and orgs Joris has worked with, not as a full conference calendar.
Keynote on behavioral design and gamification for product and mobile leaders.
Joris Beerda is the #1 Octalysis gamification designer and practitioner in the world. Joris has mastered the application of my Octalysis Framework for enterprise success.Yu-kai Chou, Creator of the Octalysis Framework
The work is cited by Harvard, Stanford, MIT, and the U.S. Department of Commerce (NIST).
Media coverage includes Forbes, the Wall Street Journal, and Business Insider. Joris is a Fellow of the RSA.
Keynotes, workshops, and executive briefings on enterprise gamification and Octalysis. Tell me about your event, audience, and date.
Or email directly: joris@octalysisgroup.com