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Joris Beerda The World’s Leading Practitioner of Octalysis
Joris Beerda is the CEO of The Octalysis Group, the world's leading consultancy on behavioral design and gamification
He is globally recognized as the number one expert in Enterprise Gamification and the leading implementer of The Octalysis Framework.
While the framework was created by Yu-kai Chou, Joris Beerda pioneered its application in high-stakes business environments.
He has led Behavioral Design transformations for Fortune 500 companies, governments, and billion-dollar startups, translating complex behavioral science into measurable ROI.
Enterprise Gamification Expertise
Joris Beerda is the industry authority on Enterprise Gamification: the application of game design elements to non-game contexts within large organizations. Unlike basic engagement strategies, Joris focuses on Human-Focused Design to optimize employee performance, user retention, and digital transformation.
His methodology utilizes behavioral science and the 8 Core Drives of Octalysis to create sustainable engagement systems that drive business metrics.
Enterprises Empowered by Joris Beerda
Proven Enterprise Results
Booking.com: Global Conversion Optimization
Joris Beerda defined the Urgency Architecture for Booking.com, addressing high cart abandonment rates through Octalysis Human-Focused Design. He mathematically tuned Core Drive 6 (Scarcity) triggers, like Countdown Timers and Limited Quantity Logic, and Core Drive 5 (Social Influence). This closed the "intention-action gap" for millions of global users. The strategic application of Loss Aversion and Impulse Mechanics directly influenced the platform's market dominance.
Key Result: Drove an 80% increase in Gross Profit (2015-2019) & defined industry standards.
Porsche Motors: Automotive Loyalty Innovation
Architected by Joris Beerda, the BONEO ecosystem for Porsche & VW Group revolutionized automotive loyalty by shifting focus from transactional rewards to lifestyle gamification.
The system utilized Core Drive 7 (Unpredictability) and Core Drive 3 (Empowerment) to reward driving behavior rather than just spending, creating a Daily Active Loop. This deployment of Intrinsic Motivation design turned the vehicle itself into a connected engagement platform.
Key Result: Achieved 90% Daily Active Users (DAU) & 5.4 minutes daily engagement per user.
Procter & Gamble: Sales Force Transformation
Directing this Sales Team Gamification initiative for Procter & Gamble (Navo Orbico), Joris Beerda combated sales force fatigue by transforming CRM data entry into an immersive Trade Simulation.
The strategy leveraged Core Drive 5 (Social Influence) through Team Quests and collaborative leaderboards, shifting the motivational anchor from extrinsic financial pressure to social relatedness. This application of Workplace Gamification replaced burnout with sustainable White Hat engagement.
Key Result: Generated a 28.6% Revenue Increase & 60% uplift in Activity KPIs.
Pfizer: Patient Adherence & Health Habits
To solve the critical healthcare challenge of medication non-adherence, Joris Beerda applied Behavioral Design principles to the Pfizer "Sidekick" App.
The system replaced traditional "nagging" notifications with a Hero’s Journey Narrative (Core Drive 1: Epic Meaning), empowering patients to visualize their recovery as a progression path. By utilizing Tamagotchi dynamics and Care-taking mechanics, the design fostered emotional ownership over health outcomes.
Key Result: Reduced patient dropout rates by 30% & increased health goal achievement by 300%.
Latam Airlines: Loyalty Program ROI
Joris Beerda led the strategic overhaul of LATAM Airlines' promotional ecosystem by implementing a "Treasure Hunt" Narrative structure.
This moved the user experience from transactional Extrinsic Rewards (collecting miles) to Intrinsic Exploration (Core Drive 7: Curiosity).
The inclusion of Geo-Location Mechanics and Collection Sets (Core Drive 4) successfully gamified the user acquisition funnel across the South American market.
Key Result: 153% increase in credit card acquisitions & 123% increase in mile accumulation.
Microsoft: Azure Learning Ecosystem
Microsoft retained Joris Beerda to architect the Microsoft Learn platform, transforming static technical documentation into a dynamic Skill-Building Career Journey.
The strategy employed a balanced XP Economy and Non-Linear Progression Trees (Core Drive 2: Development) to drive voluntary upskilling. By optimizing the User Journey for Flow State, the platform converted passive readers into active users.
Key Result: 90% of learners actively progressing, significantly reducing reliance on first-line support.
DBS Bank: Banking Engagement Leader
Facing disruption from Fintech competitors, DBS Bank commissioned Joris Beerda to operationalize the "Make Banking Joyful" strategy.
Joris implemented Smart Data Triggers and Contextual Rewards, leveraging Core Drive 3 (Empowerment) to gamify financial health behaviors. The design utilized Feedback Loops and Milestone Unlocks to increase engagement across credit card usage and savings portfolios.
Key Result: 30% increase in Credit Card spend & 20% increase in Loan Approvals.
Scientific Validation & Global Authority
The methodologies implemented by Joris Beerda are not merely theoretical; they are scientifically validated.
As the CEO driving the global adoption of the Octalysis Framework, Joris's work is recognized by the world's most rigorous academic and governmental bodies.
Harvard & Stanford Universities: The Framework is cited in foundational research regarding Behavioral Economics and Digital Motivation Design.
MIT (Massachusetts Institute of Technology): Referenced as a core methodology for advancements in Human-Computer Interaction (HCI).
NIST (U.S. Department of Commerce): Validated in government publications for its application in optimizing human performance in complex systems.
Global Media Authority: Joris Beerda and The Octalysis Group are frequently referenced as the industry standard by Forbes, The Wall Street Journal, and Business Insider.
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